Cold Calling

Cold calling is the process of contacting employers you do not know by using the following methods:

• Emailing
• Phoning
• In-person

Cold calling is usually the first of many steps in your job search strategy. Whenever you contact someone you don’t know—whether through responding to an online job posting or dropping off a resume in person—it’s considered cold calling.

Cold calling can help you turn a stranger into a networking contact, set up an informational interview or even land you a job. Although it can be an effective approach to job search, there are different rules of etiquette regarding cold calling depending on the method you use and industry you’re looking in. Certain industries frown upon in-person cold calling, while others welcome and expect it. 

To learn more about cold calling, contact a YWCA employment centre.